Different Ways to Improve Purchasing Conversion
There are a lot of ways to influence your customers to purchase your products, be it having a simple checkout system or clean product interface. But for now, we are going to talk about how to improve your customer conversions by doing a bit of tweaks on your product page.
First thing’s first, you have to make sure that your product page has some credible elements. You can’t just place your product information up and expect people to buy your products. You need some supporting information to prove that your product is actually quality and functionable. And these are how you can further improve your product page:
Adding FAQ section
When customers are hesitating on whether to make a purchase, it’s mainly because they have a lot of unanswered questions. Placing a series of FAQ after the product description will help your customers to get a clearer picture about the product and your services.
Treat live chat as an extra boost of confidence for your online business. Live chat gives off a sort of confidence to your customers, indirectly telling them that your shop is real and running. Furthermore, placing a live chat allows your store visitors to know that you are easily accessible, making your business more trustworthy.
Though there might not be much people using it, but just seeing the icon gives your visitors a piece of mind.
Feel free to showcase your products in the form of video. One thing about online shopping is that customers are not able to feel the product in their hands. Showing the products in a video allows them to view the products from different angle and get a clearer picture of what they are buying.
You can choose to create a video and even add on the procedures of how to use the product as a bonus, or maybe just create a simple introduction video about your product.
Allowing your customers to leave reviews provides a social proof for the future customers that there are actual people who bought and used your products, and they feel that your products are awesome, and took the time to leave a review for you. Future customers can take reference from your reviews and be reassured of its quality.
Money back guarantee
For new sellers, providing money back guarantee or any form of guarantee will help you a lot in terms of sales and customer trust. This gives your customers a confidence boost, and acts as a message saying that you are very confident with your products as well. Place it out there for your customers to see instead of shove this info in a small corner with small wordings. If your products are great, why not take the risk?
Of course, you might need to do some testing instead of applying all of these onto your product page. Some products works well with the above methods and some doesn’t. It’s not wise to assume that every single method as mentioned above are all going to boost your sales. Play around with the methods and even improvise the methods to fit your business model.