Facebook is pushing the boundaries of the online marketplace today. Last year, this social giant clocked in 65 million business pages, showing their dominance in the world of buying and selling. Ranked as one of the world’s top websites, everyone is also spending more time on Facebook than Snapchat, Instagram and Twitter.
If you’re curious to know about today’s hottest business strategy when it comes to selling on Facebook more effectively, come closer.
Market your products effectively with better customer engagement
Facebook never sleeps, so it’s important to maintain an active and responsive business page at all times. To market your product effectively, online sellers need to respond to PMs and comments around the clock. A business page that replies to enquiries quickly can speed up a customer’s decision-making and purchasing processes. Did you know that your response rate will be shown in your page? It gives more credibility and better branding as well.
*Screenshot taken from one of our customer’s Facebook Store – MayMayShop.
Eliminate waiting time
Facebook does a splendid job in minimising waiting time for customers to get the answers they want. If there’s a potential customer who asks about your product on Facebook, you can easily share the shop link and they’ll be able to make their purchases within minutes.
Promote your product
The best thing about Facebook is that you can advertise your product in great detail. Regardless of your business types, you can get creative with your advertisements. Restaurateurs can promote their latest dinner menu and gym owners can advertise their membership promotion. Whether you prefer infographics or videos, Facebook gives you the freedom to explore your creativity.
Boost your posts
Sometimes your products are good, and you might need a little boost. Boosting your post is a form of advertisement, and Facebook is where your targeted customers are hanging out. Online sellers can boost their updates based on demographics, locations and keywords. If you’re an art teacher, you can target Facebook users with creative hobbies. If you manage a kindergarten, target areas with the highest concentration of families with kids.
Organise a contest
Who doesn’t love the chance to win something amazing? Business owners can run a contest on Facebook to build exposure on their page. Use different sharing methods such as likes and shares as forms of contest entries. That way, users will indirectly advertise your products and services for you.
What We Learned
There are many ways to building a successful Facebook business. However, SiteGiant has a very effective tool to help you with that – Facebook Commerce.
The must-have tools for every Facebook business, by firstly providing you your own Facebook Shop, also allowing your customers to buy through Facebook Messenger Store. Discover ways to convert comments into sales via Facebook Smart Responder and reduce your burden in replying every single, repetitive question from customers with Facebook Messenger Bot. If you’re planning to explore this popular business strategy, there’s no better time to start than now.