What is Instagram Shopping?
Instagram Shopping put simply is a shopping experience on Instagram. The recent Instagram shopping feature offers an immersive storefront for Instagram followers to explore your business products. How? Just by simply tagging the products in your Instagram pictures! Those tags will lead your Instagram followers to your product page where they can quickly get information and make a purchase. That’s one smooth flow to making sales!
Why Malaysian businesses should consider selling using Instagram Shopping?
1. Enhance product discoverability
There are approximately 130 million Instagram accounts tapping on at least 1 Instagram shopping post every month! This shows that people are interested to know more about the products they see on Instagram. The Shop tab in Instagram allows people to easily browse for products and this is a great opportunity for your products to be discovered. So, why not use this platform to grow your brand exposure?
2. Quick and easy shopping experience
Instagram Shopping makes shopping hassle-free. Two clicks are all it takes for interested customers to purchase your products. When the consumer’s purchase process is simplified, it will definitely encourage them to buy more from you.
3. Instant and direct engagement
Instagram posts and stories are great ways to reach out to a variety of viewers. Tag your products with shoppable tags to immediately share product details and encourage quick purchases.
Let’s take a look at how your business can register for Instagram Shopping:
Step 1: Check for Instagram Shopping eligibility.
Before you can register for Instagram Shopping, make sure you fulfill Instagram shopping eligibility.
1. Comply with Instagram’s merchant agreement and commerce policies.
2. Have an Instagram business account.
3. Have a connected Facebook page.
4. Sell physical goods.
5. Have your business account connected to a Facebook Catalog.
Got all of them? That’s great, you may now proceed to the next step.
Step 2: Switch your Instagram to a business account
You may switch your profile to a professional account by following the steps below:
1. Log in to your Instagram account and click the menu icon on the top right.
2. Select settings.
3. Then, select the account.
4. Choose switch to Professional Account.
5. Next, select Business by clicking the next button.
Step 3: Set up Instagram Business profile and link to Facebook page
1. Select a category for your business.
2. Click the Next button once a category is selected.
3. Review your account details accordingly and click Next.
4. Click the choose a page to link your account to a Facebook Page.
5. Select your Facebook Page and click next.
6. You’ll receive a notice informing that your business account is ready for use.
Step 4: Submit your account for review and wait for Instagram Shopping Approval
1. Go to settings and click on business.
2. Select Shopping on Instagram to submit your account for review.
The review process may take a few days and in some cases, longer. You will receive a notification from Instagram and view the Shopping tab once your account has been approved for Instagram Shopping.
Now, you are ready to get started with Instagram Shopping for your business!
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