We’ve come across many people talking about digitalization and its impact on businesses, in particular, retailers with no means of selling online. With so many people browsing on their mobile phones or iPads and spending countless amount of time on their computers, we are already seeing an increasing trend in eCommerce.
So, is your business missing out in the eCommerce industry if you do not own a webstore?
To get a grasp of this, let’s have a look at what owning a webstore can do for you:
1. Business Online Presence
Having a webstore is one of the ways to increase your online presence, especially in this digital age where most people are browsing for things they need on the internet. If we were to compare spreading information about our brand, face-to-face by flyers to customers versus sharing them online, which do you think would reach more people?
Of course online! The network of people found online is incomparable and it’s a powerful strategy, that even new customers will be able to know about your business without having to visit your store by foot.
2. Official Branding Resources
Nowadays, customers expect a business to have an official online site where they can get sufficient information. It is also a way for them to gauge your business products, services and overall professionalism.
Many still look to an official webstore as a reliable source of information and tend to trust it so much more. Hence, by not having one, it could possibly cost you the opportunity to gain your customers’ trust.
3. Keep your store open 24/7
While your staff have working hours and retail outlets have a closing time, your webstore doesn’t! Your webstore will be available 24/7 and customers can still place orders through your store online while you sleep.
Isn’t that convenient and so much better for your business sales?
Stop limiting your business to only a certain time frame and see how much your sales can grow by selling online, round the clock!
4. Reviews, Promotions & Deals
Owning a webstore allows you to easily display and share reviews from existing customers. Afterall, reviews are a business’s best asset to encourage more customers to buy from your store!
Not only that, your webstore will be a good place to highlight attractive deals and promotions for your products and services.
5. Drive sales traffic with SEO-friendly features
A webstore also comes with search engine optimization (SEO) features such as blog articles, internal linkings and meta keywords that would allow you to enhance your business visibility on Google.
With that said, customers will only be able to find you on Google if you have a SEO-friendly webstore online. Flexibly utilize these tools to improve your webstore SEO, and ultimately bring in many more traffic to grow your business sales.
So, does your business need a webstore?
A webstore is one of the ways to grow in eCommerce and we would definitely encourage businesses to own one. It’ll be worthwhile and with the right tools, building a webstore no longer takes a lot of your time and effort.
SiteGiant is a 6-in-1 eCommerce Solution that comes with an easy-to-setup webstore, plus it has readily-designed templates so you could quickly style your webstore with a well-structured layout.
Curious about SiteGiant’s webstore templates? Check out some the templates specifically designed for various eCommerce industries as below: