Malaysia Marketplace Comparison

(Lazada, Shopee, PrestoMall, Lelong, Qoo10 & Youbeli)

There are few of marketplaces online. So, which one to go to? Confused? Here is a comprehensive marketplace comparison guide for you.

Malaysia Marketplace Comparison

(Lazada, Shopee, PrestoMall, Lelong, Qoo10 and Youbeli)

There are few of marketplaces online. So, which one to go to? Confused? Here is a comprehensive marketplace comparison guide for you.

1. Lazada

Monthly estimated traffic (May 2019) : 21,830,000
Average visit duration: 7 minutes 4 second

Lazada Malaysia started its operation in 2012. Today, Lazada Group has been expanded to Indonesia, Philippines, Singapore, Malaysia, Thailand and Vietnam. It has become one of the biggest e-commerce company in South East Asia, selling a wide range of products from consumer electronics to household goods. Currently, Alibaba Group is the major shareholder and owns 83% of shares of Lazada Group.That’s why now you can also purchase Taobao products via Lazada!

2. Shopee

Monthly estimated traffic (May 2019) :22,960,000
Average visit duration: 9 minutes 30 second

Shopee was launched in 2015. Shopee has been expanded to the countries including Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines. There are approximately 89.4% of Malaysian prefer to use smartphones to browse internet as compared to desktops and laptops. Recognising the importance of mobile commerce, Shopee launched its own app and it had achieved 43% month-on-month (MoM) growth in 2016. This has made Shopee to become one of the top app in mobile commerce. Besides that, Shopee also launches Shopee Coin to help shoppers save more by collecting coins.


3. PrestoMall (Formerly known as 11street)

Monthly estimated traffic (May 2019) : 1,460,000
Average visit duration: 2 minutes 18 second

PrestoMall (previously known as 11street) is Malaysia’s largest homegrown online marketplace. Currently, PrestoMall is operated by Presto Mall Sdn.Bhd. Besides being an online marketplace, PrestoMall also fulfills users’ shopping, entertainment, payment, credit, travel and food needs. Shoppers can make hassle-free mobile payments via PrestoPay for online and offline retail purchases. 


Monthly estimated traffic (May 2019) : 2,820,000
Average visit duration: 2 minutes 49 second is a Malaysia’s homegrown and the oldest online marketplace. offers widest products like mobile phones, camera and gadgets, home appliances, fashion and accessories, beauty and personal care, toys and even frozen food. Moreover, is currently using Consumer to Consumer (C2C) and Business to Consumer (B2C) business model.

5. Qoo10

Monthly estimated traffic (May 2019) : 465,380
Average visit duration: 1 minutes 31 second

Qoo10 was established in late 2010 and is currently the largest online marketplace in Singapore.Today, Qoo10 is available in Japan, China, Hong Kong, Indonesia, Malaysia and Singapore. Qoo10 offers newest and latest variety of products from beauty and diet, men and women fashion, digital and mobile, home and living, baby and food and etc.

Summary of Malaysia Marketplace Comparison

Malaysia Marketplaces
Background Marketplace which was started by Rocket Internet from Germany and currently owned by Alibaba Mobile-First Marketplace owned by SEA group (formerly known as Garena) Formerly known as 11street Malaysia’s Local Marketplace since 1998 Giosis is the company behind Qoo10. It is a joint venture eBay Inc. and Gmarket Inc One of the marketplaces founded in Malaysia during 2001
Average Traffic (Dec 18 - May 19) Source: similarweb 21.83m 22.96m 1.46m 2.82m 0.46m 0.17m
Commission 0% 3-5% Rate is varied based on product category 0-10% 9-12% 6%
Payment gateway Fee 2% 2% (Starting from 15 July 2019) 2% 2% 9-12% 6%

Store set up cost
Free Free Free RM498 per year (Promo with SiteGiant RM399 per year RM50 Free

Key Differences
FBL – Fulfillment by Lazada LEX – Lazada Express delivery

14 Days return policy

App Chat Feature

Lazada University
Social media marketplace Mobile-First

Free shipping for buyer

App Chat Feature

No transaction fee, payment gateway fee for seller
Free product listing

Marketing fund for campaigns and promotions

Training for new sellers
Provide subdomain for your Lelong webstore

Customer can direct pay to seller

Netpay (Lelong payment gateway)

Lmall – Premium marketplace for brands
Giosis provides advertising, promotion, event, payment, and shipping services Awarded Malaysia Top 10 E-commerce Marketplace 2014 and Malaysia Top 10 Grocery Shopping Site 2015

Marketplace API Sync

How It Works

How It Works

How It Works

How It Works

How It Works

How It Works
Accept individual, company or international seller? Accept Individual, Company and International Seller

**International Seller sign up via
Accept Individual, Company and International Seller

*International Seller sign up via
Accept Individual, Company and International Seller Accept Individual, Company and International Seller

**Subject to approval
Accept Individual, Company and Internationa seller

**International seller has to go to the respective country’s office to register
Accept Company and International Seller
Business Model B2B2C B2C B2B2C B2C, C2C B2C, C2C B2B2C
Settlement Method Within 2-3 weeks

Settlement every 2 weeks
Within 3-7 days once status is shown as delivered.

Everyday settlement
Within 2-7 days once status is shown as delivered

Settlement within two business days
Weekly settlement if using Netpay payment gateway

Direct payment from customer to seller
15 days 7 days

SKU Limitation
No Limit 1,000-20,000 based on seller tier 10,000 No Limit (Subject to Approval) No Limit No Limit

Disclaimer: The Malaysia Payment Gateway Comparison Table is for reference only. Any information given does not constitute any warranty for a particular use. The copyrights and trademarks of the companies and products mentioned belong to their respective owners.

Bonus facts about e-commerce in Malaysia

  • B2C eCommerce experience high growth in the past 5 years, Malaysia market is expected to grow to US$ 3.4 billion by 2020.
  • 63% of Malaysia population is aged 35 or below and they are tech-savvy.
  • Malaysian online users spend at least 16 hrs online / week.
  • Malaysian spend 1/3rd of their online time on social media.
  • 47% of Malaysian mobile users are more prone to buy online.
  • Malaysia’s eCommerce transactions main revolves around online banking and credit/ debit card transaction.

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