Malaysia Marketplace Comparison

(Lazada, Shopee, 11Street, Lelong, Qoo10 and Youbeli)

There are few of marketplaces online. So, which one to go to? Confused? Here is a comprehensive marketplace comparison guide for you.

1. Lazada

Monthly estimated traffic (April 2018) : 31,300,000
Average visit duration: 6 minutes 41 second

Lazada Malaysia started its operation in 2012. Today, Lazada Group has been expanded to Indonesia, Philippines, Singapore, Malaysia, Thailand and Vietnam. It has become one of the biggest e-commerce company in South East Asia, selling a wide range of products from consumer electronics to household goods. Currently, Alibaba Group is the major shareholder and owns 83% of shares of Lazada Group.That’s why now you can also purchase Taobao products via Lazada!

2. Shopee

Monthly estimated traffic (April 2018) :10,900,000
Average visit duration: 10 minutes 01 second

Shopee was launched in 2015. Shopee has been expanded to the countries including Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines. There are approximately 89.4% of Malaysian prefer to use smartphones to browse internet as compared to desktops and laptops. Recognising the importance of mobile commerce, Shopee launched its own app and it had achieved 43% month-on-month (MoM) growth in 2016. This has made Shopee to become one of the top app in mobile commerce. Besides that, Shopee also launches Shopee Coin to help shoppers save more by collecting coins.

3. 11street

Monthly estimated traffic (April 2018) : 8,400,000
Average visit duration: 4 minutes 28 second

11street Malaysia started its operation in Malaysia back in the year of 2014 with joint venture between Celcom Axiata Bhd and SK Planet Ltd. Prior to the official launching of 11street, 11 street appointed Lee Min Ho and Emily Chan as their official brand ambassadors. 11street Malaysia is one of the challengers in the e-commerce industry which offers 8 categories of local and global products such as Fashion, Electronics, Groceries, Health and beauty, Kids and Baby, Leisure and Sports, Home and Living and Books and Services. 11street Malaysia launched Seller Zone to provide training and facilities support to their sellers.

4. Lelong.my

Monthly estimated traffic (April 2018) : 5,450,000
Average visit duration: 4 minutes 03 second

Lelong.my is a Malaysia’s homegrown and the oldest online marketplace. Lelong.my offers widest products like mobile phones, camera and gadgets, home appliances, fashion and accessories, beauty and personal care, toys and even frozen food. Moreover, Lelong.my is currently using Consumer to Consumer (C2C) and Business to Consumer (B2C) business model.

5. Qoo10

Monthly estimated traffic (April 2018) : 910,000
Average visit duration: 2 minutes 39 second

Qoo10 was established in late 2010 and is currently the largest online marketplace in Singapore.Today, Qoo10 is available in Japan, China, Hong Kong, Indonesia, Malaysia and Singapore. Qoo10 offers newest and latest variety of products from beauty and diet, men and women fashion, digital and mobile, home and living, baby and food and etc.

Summary of Malaysia Marketplace Comparison

Malaysia Marketplaces
Background	Marketplace which was started by Rocket Internet from Germany and currently owned by Alibaba	Mobile-First Marketplace owned by SEA group (formerly known as Garena)	Joint Venture between Celcom Axiata and SK Planet (marketplace from Korea)	Malaysia’s Local Marketplace since 1998	Giosis is the company behind Qoo10. It is a joint venture eBay Inc. and Gmarket Inc	One of the marketplaces founded in Malaysia during 2001
Average Traffic (Nov 17 - Apr 18) Source: similarweb	31.2m	10.88m	8.40m	2.78m	0.91m	0.19m
Transaction	0.5-12%	Free	1-10%	0.3-8%	9-12%	6%
Payment gateway Fee	0.5-12%	Free	1-10%	0.3-8%	9-12%	6%
Store set up cost	Free	Free	Free	RM498 per year (Promo with SiteGiant RM399 per year	RM50	Free
Key Differences	FBL – Fulfillment by Lazada LEX – Lazada Express delivery 14 Days return policy App Chat Feature Lazada University	Social media marketplace Mobile-First Free shipping for buyer App Chat Feature No transaction fee, payment gateway fee for seller	11street Academy Free photo shooting Training for new sellers	Provide subdomain for your Lelong webstore Customer can direct pay to seller Netpay (Lelong payment gateway) Lmall – Premium marketplace for brands	Giosis provides advertising, promotion, event, payment, and shipping services	Awarded Malaysia Top 10 E-commerce Marketplace 2014 and Malaysia Top 10 Grocery Shopping Site 2015
Marketplace API Sync	How It Works	How It Works	How It Works	How It Works	How It Works	How It Works
Accept individual, company or international seller?	Accept Individual, Company and International Seller **International Seller sign up via www.lazada.com/sell	Accept Individual, Company and International Seller *International Seller sign up via shopee.cn	Accept Individual, Company and International Seller	Accept Individual, Company and International Seller **Subject to approval	Accept Individual, Company and Internationa seller **International seller has to go to the respective country’s office to register	Accept Company and International Seller
Business Model	B2B2C	B2C	B2B2C	B2C, C2C	B2C, C2C	B2B2C
Settlement Method	Within 2-3 weeks Settlement every 2 weeks	Within 3-7 days once status is shown as delivered. Everyday settlement	Within 3-7 days once status is shown as delivered Everyday settlement	Weekly settlement if using Netpay payment gateway Direct payment from customer to seller	15 days	7 days
SKU Limitation	No Limit	100,000	50000 (>50K, Subject to Approval)	No Limit (Subject to Approval)	No Limit	No Limit

Disclaimer: The Malaysia Payment Gateway Comparison Table is for reference only. Any information given does not constitute any warranty for a particular use. The copyrights and trademarks of the companies and products mentioned belong to their respective owners.

Bonus facts about e-commerce in Malaysia

B2C eCommerce experience high growth in the past 5 years, Malaysia market is expected to grow to US$ 3.4 billion by 2020.
63% of Malaysia population is aged 35 or below and they are tech-savvy.
Malaysian online users spend at least 16 hrs online / week.
Malaysian spend 1/3rd of their online time on social media.
47% of Malaysian mobile users are more prone to buy online.
Malaysia’s eCommerce transactions main revolves around online banking and credit/ debit card transaction.