Malaysia Marketplace Comparison
(Lazada, Shopee, 11Street, Lelong, Qoo10 and Youbeli)
There are few of marketplaces online. So, which one to go to? Confused? Here is a comprehensive marketplace comparison guide for you.
There are few of marketplaces online. So, which one to go to? Confused? Here is a comprehensive marketplace comparison guide for you.
Monthly estimated traffic (April 2018) : 31,300,000
Average visit duration: 6 minutes 41 second
Lazada Malaysia started its operation in 2012. Today, Lazada Group has been expanded to Indonesia, Philippines, Singapore, Malaysia, Thailand and Vietnam. It has become one of the biggest e-commerce company in South East Asia, selling a wide range of products from consumer electronics to household goods. Currently, Alibaba Group is the major shareholder and owns 83% of shares of Lazada Group.That’s why now you can also purchase Taobao products via Lazada!
Monthly estimated traffic (April 2018) :10,900,000
Average visit duration: 10 minutes 01 second
Shopee was launched in 2015. Shopee has been expanded to the countries including Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines. There are approximately 89.4% of Malaysian prefer to use smartphones to browse internet as compared to desktops and laptops. Recognising the importance of mobile commerce, Shopee launched its own app and it had achieved 43% month-on-month (MoM) growth in 2016. This has made Shopee to become one of the top app in mobile commerce. Besides that, Shopee also launches Shopee Coin to help shoppers save more by collecting coins.
Monthly estimated traffic (April 2018) : 8,400,000
Average visit duration: 4 minutes 28 second
11street Malaysia started its operation in Malaysia back in the year of 2014 with joint venture between Celcom Axiata Bhd and SK Planet Ltd. Prior to the official launching of 11street, 11 street appointed Lee Min Ho and Emily Chan as their official brand ambassadors. 11street Malaysia is one of the challengers in the e-commerce industry which offers 8 categories of local and global products such as Fashion, Electronics, Groceries, Health and beauty, Kids and Baby, Leisure and Sports, Home and Living and Books and Services. 11street Malaysia launched Seller Zone to provide training and facilities support to their sellers.
Monthly estimated traffic (April 2018) : 5,450,000
Average visit duration: 4 minutes 03 second
Lelong.my is a Malaysia’s homegrown and the oldest online marketplace. Lelong.my offers widest products like mobile phones, camera and gadgets, home appliances, fashion and accessories, beauty and personal care, toys and even frozen food. Moreover, Lelong.my is currently using Consumer to Consumer (C2C) and Business to Consumer (B2C) business model.
Monthly estimated traffic (April 2018) : 910,000
Average visit duration: 2 minutes 39 second
Qoo10 was established in late 2010 and is currently the largest online marketplace in Singapore.Today, Qoo10 is available in Japan, China, Hong Kong, Indonesia, Malaysia and Singapore. Qoo10 offers newest and latest variety of products from beauty and diet, men and women fashion, digital and mobile, home and living, baby and food and etc.
Malaysia Marketplaces | ![]() |
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Marketplace which was started by Rocket Internet from Germany and currently owned by Alibaba | Mobile-First Marketplace owned by SEA group (formerly known as Garena) | Joint Venture between Celcom Axiata and SK Planet (marketplace from Korea) | Malaysia’s Local Marketplace since 1998 | Giosis is the company behind Qoo10. It is a joint venture eBay Inc. and Gmarket Inc | One of the marketplaces founded in Malaysia during 2001 | ![]() |
31.2m | 10.88m | 8.40m | 2.78m | 0.91m | 0.19m | ![]() |
0.5-12% | Free | 1-10% | 0.3-8% | 9-12% | 6% | ![]() |
0.5-12% | Free | 1-10% | 0.3-8% | 9-12% | 6% | ![]() Store set up cost |
Free | Free | Free | RM498 per year (Promo with SiteGiant RM399 per year | RM50 | Free | ![]() Key Differences |
FBL – Fulfillment by Lazada
LEX – Lazada Express delivery
14 Days return policy App Chat Feature Lazada University |
Social media marketplace
Mobile-First
Free shipping for buyer App Chat Feature No transaction fee, payment gateway fee for seller |
11street Academy
Free photo shooting Training for new sellers |
Provide subdomain for your Lelong webstore
Customer can direct pay to seller Netpay (Lelong payment gateway) Lmall – Premium marketplace for brands |
Giosis provides advertising, promotion, event, payment, and shipping services | Awarded Malaysia Top 10 E-commerce Marketplace 2014 and Malaysia Top 10 Grocery Shopping Site 2015 | ![]() Marketplace API Sync |
![]() How It Works |
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Accept Individual, Company and International Seller **International Seller sign up via www.lazada.com/sell |
Accept Individual, Company and International Seller *International Seller sign up via shopee.cn |
Accept Individual, Company and International Seller | Accept Individual, Company and International Seller **Subject to approval |
Accept Individual, Company and Internationa seller
**International seller has to go to the respective country’s office to register |
Accept Company and International Seller | ![]() |
B2B2C | B2C | B2B2C | B2C, C2C | B2C, C2C | B2B2C | ![]() |
Within 2-3 weeks
Settlement every 2 weeks |
Within 3-7 days once status is shown as delivered.
Everyday settlement |
Within 3-7 days once status is shown as delivered
Everyday settlement |
Weekly settlement if using Netpay payment gateway
Direct payment from customer to seller |
15 days | 7 days | ![]() SKU Limitation |
No Limit | 100,000 | 50000 (>50K, Subject to Approval) | No Limit (Subject to Approval) | No Limit | No Limit |
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Disclaimer: The Malaysia Payment Gateway Comparison Table is for reference only. Any information given does not constitute any warranty for a particular use. The copyrights and trademarks of the companies and products mentioned belong to their respective owners.
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