Malaysia Marketplace Comparison

(Lazada, Shopee, 11Street, Lelong, Qoo10 & Youbeli)

There are few of marketplaces online. So, which one to go to? Confused? Here is a comprehensive marketplace comparison guide for you.

Malaysia Marketplace Comparison

(Lazada, Shopee, 11Street, Lelong, Qoo10 and Youbeli)

There are few of marketplaces online. So, which one to go to? Confused? Here is a comprehensive marketplace comparison guide for you.


1. Lazada

Monthly estimated traffic (April 2018) : 31,300,000
Average visit duration: 6 minutes 41 second

Lazada Malaysia started its operation in 2012. Today, Lazada Group has been expanded to Indonesia, Philippines, Singapore, Malaysia, Thailand and Vietnam. It has become one of the biggest e-commerce company in South East Asia, selling a wide range of products from consumer electronics to household goods. Currently, Alibaba Group is the major shareholder and owns 83% of shares of Lazada Group.That’s why now you can also purchase Taobao products via Lazada!

2. Shopee

Monthly estimated traffic (April 2018) :10,900,000
Average visit duration: 10 minutes 01 second

Shopee was launched in 2015. Shopee has been expanded to the countries including Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines. There are approximately 89.4% of Malaysian prefer to use smartphones to browse internet as compared to desktops and laptops. Recognising the importance of mobile commerce, Shopee launched its own app and it had achieved 43% month-on-month (MoM) growth in 2016. This has made Shopee to become one of the top app in mobile commerce. Besides that, Shopee also launches Shopee Coin to help shoppers save more by collecting coins.


3. 11street

Monthly estimated traffic (April 2018) : 8,400,000
Average visit duration: 4 minutes 28 second

11street Malaysia started its operation in Malaysia back in the year of 2014 with joint venture between Celcom Axiata Bhd and SK Planet Ltd. Prior to the official launching of 11street, 11 street appointed Lee Min Ho and Emily Chan as their official brand ambassadors. 11street Malaysia is one of the challengers in the e-commerce industry which offers 8 categories of local and global products such as Fashion, Electronics, Groceries, Health and beauty, Kids and Baby, Leisure and Sports, Home and Living and Books and Services. 11street Malaysia launched Seller Zone to provide training and facilities support to their sellers.


Monthly estimated traffic (April 2018) : 5,450,000
Average visit duration: 4 minutes 03 second is a Malaysia’s homegrown and the oldest online marketplace. offers widest products like mobile phones, camera and gadgets, home appliances, fashion and accessories, beauty and personal care, toys and even frozen food. Moreover, is currently using Consumer to Consumer (C2C) and Business to Consumer (B2C) business model.

5. Qoo10

Monthly estimated traffic (April 2018) : 910,000
Average visit duration: 2 minutes 39 second

Qoo10 was established in late 2010 and is currently the largest online marketplace in Singapore.Today, Qoo10 is available in Japan, China, Hong Kong, Indonesia, Malaysia and Singapore. Qoo10 offers newest and latest variety of products from beauty and diet, men and women fashion, digital and mobile, home and living, baby and food and etc.

Summary of Malaysia Marketplace Comparison

Malaysia Marketplaces
Background Marketplace which was started by Rocket Internet from Germany and currently owned by Alibaba Mobile-First Marketplace owned by SEA group (formerly known as Garena) Joint Venture between Celcom Axiata and SK Planet (marketplace from Korea) Malaysia’s Local Marketplace since 1998 Giosis is the company behind Qoo10. It is a joint venture eBay Inc. and Gmarket Inc One of the marketplaces founded in Malaysia during 2001
Average Traffic (Nov 17 - Apr 18) Source: similarweb 31.2m 10.88m 8.40m 2.78m 0.91m 0.19m
Transaction 0.5-12% Free 1-10% 0.3-8% 9-12% 6%
Payment gateway Fee 0.5-12% Free 1-10% 0.3-8% 9-12% 6%

Store set up cost
Free Free Free RM498 per year (Promo with SiteGiant RM399 per year RM50 Free

Key Differences
FBL – Fulfillment by Lazada LEX – Lazada Express delivery

14 Days return policy

App Chat Feature

Lazada University
Social media marketplace Mobile-First

Free shipping for buyer

App Chat Feature

No transaction fee, payment gateway fee for seller
11street Academy

Free photo shooting

Training for new sellers
Provide subdomain for your Lelong webstore

Customer can direct pay to seller

Netpay (Lelong payment gateway)

Lmall – Premium marketplace for brands
Giosis provides advertising, promotion, event, payment, and shipping services Awarded Malaysia Top 10 E-commerce Marketplace 2014 and Malaysia Top 10 Grocery Shopping Site 2015

Marketplace API Sync

How It Works

How It Works

How It Works

How It Works

How It Works

How It Works
Accept individual, company or international seller? Accept Individual, Company and International Seller

**International Seller sign up via
Accept Individual, Company and International Seller

*International Seller sign up via
Accept Individual, Company and International Seller Accept Individual, Company and International Seller

**Subject to approval
Accept Individual, Company and Internationa seller

**International seller has to go to the respective country’s office to register
Accept Company and International Seller
Business Model B2B2C B2C B2B2C B2C, C2C B2C, C2C B2B2C
Settlement Method Within 2-3 weeks

Settlement every 2 weeks
Within 3-7 days once status is shown as delivered.

Everyday settlement
Within 3-7 days once status is shown as delivered

Everyday settlement
Weekly settlement if using Netpay payment gateway

Direct payment from customer to seller
15 days 7 days

SKU Limitation
No Limit 100,000 50000 (>50K, Subject to Approval) No Limit (Subject to Approval) No Limit No Limit

Disclaimer: The Malaysia Payment Gateway Comparison Table is for reference only. Any information given does not constitute any warranty for a particular use. The copyrights and trademarks of the companies and products mentioned belong to their respective owners.

Bonus facts about e-commerce in Malaysia

  • B2C eCommerce experience high growth in the past 5 years, Malaysia market is expected to grow to US$ 3.4 billion by 2020.
  • 63% of Malaysia population is aged 35 or below and they are tech-savvy.
  • Malaysian online users spend at least 16 hrs online / week.
  • Malaysian spend 1/3rd of their online time on social media.
  • 47% of Malaysian mobile users are more prone to buy online.
  • Malaysia’s eCommerce transactions main revolves around online banking and credit/ debit card transaction.

Planning to market your business online? At SiteGiant, we are always be there to help you.

Chat With Us

Marketplace Sync

More Channels = More Sales

Sell Everywhere, Your Income Has No Limit Now

More information

I’m Interested to Sell on Multiple Marketplaces.
Contact our Friendly Ecommerce Consultant Now!

FREE Hands-on Training with limited seats, MUST ATTEND

2500+ Merchants Are Already On Board!

Have a chat with our friendly Ecommerce Consultants now!

FREE Tips and Samples Are Available!