Malaysia Marketplace Comparison
(Lazada, Shopee, PrestoMall, Lelong, Qoo10 and Youbeli)
There are few of marketplaces online. So, which one to go to? Confused? Here is a comprehensive marketplace comparison guide for you.
Malaysia Marketplace Comparison
(Lazada, Shopee, PrestoMall, Lelong, Qoo10 & Youbeli)
There are few of marketplaces online. So, which one to go to? Confused? Here is a comprehensive marketplace comparison guide for you.
1. Lazada
Monthly estimated traffic (May 2019) : 21,830,000
Average visit duration: 7 minutes 4 second
Lazada Malaysia started its operation in 2012. Today, Lazada Group has been expanded to Indonesia, Philippines, Singapore, Malaysia, Thailand and Vietnam. It has become one of the biggest e-commerce company in South East Asia, selling a wide range of products from consumer electronics to household goods. Currently, Alibaba Group is the major shareholder and owns 83% of shares of Lazada Group.That’s why now you can also purchase Taobao products via Lazada!
2. Shopee
Monthly estimated traffic (May 2019) :22,960,000
Average visit duration: 9 minutes 30 second
Shopee was launched in 2015. Shopee has been expanded to the countries including Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philippines. There are approximately 89.4% of Malaysian prefer to use smartphones to browse internet as compared to desktops and laptops. Recognising the importance of mobile commerce, Shopee launched its own app and it had achieved 43% month-on-month (MoM) growth in 2016. This has made Shopee to become one of the top app in mobile commerce. Besides that, Shopee also launches Shopee Coin to help shoppers save more by collecting coins.
3. PrestoMall (Formerly known as 11street)
Monthly estimated traffic (May 2019) : 1,460,000
Average visit duration: 2 minutes 18 second
PrestoMall (previously known as 11street) is Malaysia’s largest homegrown online marketplace. Currently, PrestoMall is operated by Presto Mall Sdn.Bhd. Besides being an online marketplace, PrestoMall also fulfills users’ shopping, entertainment, payment, credit, travel and food needs. Shoppers can make hassle-free mobile payments via PrestoPay for online and offline retail purchases.
4. Lelong.my
Monthly estimated traffic (May 2019) : 2,820,000
Average visit duration: 2 minutes 49 second
Lelong.my is a Malaysia’s homegrown and the oldest online marketplace. Lelong.my offers widest products like mobile phones, camera and gadgets, home appliances, fashion and accessories, beauty and personal care, toys and even frozen food. Moreover, Lelong.my is currently using Consumer to Consumer (C2C) and Business to Consumer (B2C) business model.
5. Qoo10
Monthly estimated traffic (May 2019) : 465,380
Average visit duration: 1 minutes 31 second
Qoo10 was established in late 2010 and is currently the largest online marketplace in Singapore.Today, Qoo10 is available in Japan, China, Hong Kong, Indonesia, Malaysia and Singapore. Qoo10 offers newest and latest variety of products from beauty and diet, men and women fashion, digital and mobile, home and living, baby and food and etc.
Summary of Malaysia Marketplace Comparison
| Malaysia Marketplaces |  |
 |
 |
 |
 |
 |
 Background |
Marketplace which was started by Rocket Internet from Germany and currently owned by Alibaba | Mobile-First Marketplace owned by SEA group (formerly known as Garena) | Formerly known as 11street | Malaysia’s Local Marketplace since 1998 | Giosis is the company behind Qoo10. It is a joint venture eBay Inc. and Gmarket Inc | One of the marketplaces founded in Malaysia during 2001 |  Average Traffic (Dec 18 - May 19)
Source: similarweb
|
21.83m | 22.96m | 1.46m | 2.82m | 0.46m | 0.17m |  Commission |
0% | 3-5% | Rate is varied based on product category | 0-10% | 9-12% | 6% |  Payment gateway Fee |
2% | 2% (Starting from 15 July 2019) | 2% | 2% | 9-12% | 6% |  Store set up cost |
Free | Free | Free | RM498 per year (Promo with SiteGiant RM399 per year | RM50 | Free |  Key Differences |
FBL – Fulfillment by Lazada
LEX – Lazada Express delivery
14 Days return policy App Chat Feature Lazada University |
Social media marketplace
Mobile-First
Free shipping for buyer App Chat Feature No transaction fee, payment gateway fee for seller |
Free product listing
Marketing fund for campaigns and promotions Training for new sellers |
Provide subdomain for your Lelong webstore
Customer can direct pay to seller Netpay (Lelong payment gateway) Lmall – Premium marketplace for brands |
Giosis provides advertising, promotion, event, payment, and shipping services | Awarded Malaysia Top 10 E-commerce Marketplace 2014 and Malaysia Top 10 Grocery Shopping Site 2015 |  Marketplace API Sync |
 How It Works |
 How It Works |
 How It Works |
 How It Works |
 How It Works |
 How It Works |
 Accept individual, company or international seller? |
Accept Individual, Company and International Seller **International Seller sign up via www.lazada.com/sell |
Accept Individual, Company and International Seller *International Seller sign up via shopee.cn |
Accept Individual, Company and International Seller | Accept Individual, Company and International Seller **Subject to approval |
Accept Individual, Company and Internationa seller
**International seller has to go to the respective country’s office to register |
Accept Company and International Seller |  Business Model |
B2B2C | B2C | B2B2C | B2C, C2C | B2C, C2C | B2B2C |  Settlement Method |
Within 2-3 weeks
Settlement every 2 weeks |
Within 3-7 days once status is shown as delivered.
Everyday settlement |
Within 2-7 days once status is shown as delivered
Settlement within two business days |
Weekly settlement if using Netpay payment gateway
Direct payment from customer to seller |
15 days | 7 days |  SKU Limitation |
No Limit | 1,000-20,000 based on seller tier | 10,000 | No Limit (Subject to Approval) | No Limit | No Limit |
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Disclaimer: The Malaysia Payment Gateway Comparison Table is for reference only. Any information given does not constitute any warranty for a particular use. The copyrights and trademarks of the companies and products mentioned belong to their respective owners.
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